Formula 1 and OpenSea partnership
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According to the terms of the agreement, the logo of the trading platform will appear on racing cars and a line of branded NFTs will be released.
“We were looking for a suitable partner in the NFT space, and OpenSea became it,” said team leader Gunther Steiner.
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Formula 1 has always stated that it tries to follow current trends and be aware of the main trending areas of business.
So in June 2021, the racing organization signed a five-year partnership agreement with the cryptocurrency platform Crypto.com.
In September 2021, the FTX bitcoin exchange became a sponsor of the Mercedes-AMG Petronas Formula 1 team.